What does it take to run a successful business? Some people tell you it’s the art of identifying and seizing an opportunity—the union of preparation and luck. Some say preparation and education best prepare people for the rigours of the business world. Still others claim it’s all about connections. But none of them offer the whole story.
There’s one major element that’s essential: effective communication. Indeed, strong communication, more than any other factor, may be the leading predictor of business success. In some way or another, communication contributes to all those other factors. Communication helps us learn about new opportunities, manage our education, and ultimately maintain and cultivate important connections. But it also helps within a business; with employees, customers, and shareholders; and in virtually every other aspect of business.
In an economy where 80 per cent of new businesses fail, every step of the process counts. Here are some key ways to review and improve your business communication and make sure you’re making the most of it.